Brief Explanation The Cost per Acquisition is the cost of converting a person’s view or click into a sale. By being able to determine the CPA you will obtain valuable information for digital marketing campaigns because you will be moving away from vanity metrics such as; Shares, Likes and Views and focusing on what really
The Target Impression Share aims to increase awareness and reach of ads. Search Adverts are a good way to increase awareness and site visits because they target a user while he/she is searching for the specific product or service. The Target Impression Share Bid Strategy allows the user to select whether the advert will show
The Past There used to be an emphasis on trying to ‘fool’ search engines by using multiple techniques such as having a number of keywords hidden in the background, using the same text colour as the background. Other techniques consisted of; stuffing the highest searched keywords within websites, like having famous artist names as keywords
How Does Content Effect SEO? Search engines’ main task is providing the right content that will answer people’s questions. These questions are called Search Queries. A search engine’s performance is measured by the speed of delivering the right answer to the user. Therefore, if a website simply has a static landing page, services section and
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