Marketing News

Analytics

What is Cost Per Acquisition (CPA)?

Brief Explanation The Cost per Acquisition is the cost of converting a person’s view or click into a sale. By being able to determine the CPA you will obtain valuable information for digital marketing campaigns because you will be moving away from vanity metrics such as; Shares, Likes and Views and focusing on what really

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Search Engine Ads

Google AdWords Target Impression Share Bidding Strategy

The Target Impression Share aims to increase awareness and reach of ads. Search Adverts are a good way to increase awareness and site visits because they target a user while he/she is searching for the specific product or service. The Target Impression Share Bid Strategy allows the user to select whether the advert will show

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SEO

Search Engine Optimization Techniques

The Past There used to be an emphasis on trying to ‘fool’ search engines by using multiple techniques such as having a number of keywords hidden in the background, using the same text colour as the background. Other techniques consisted of; stuffing the highest searched keywords within websites, like having famous artist names as keywords

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SEO

Content is King

How Does Content Effect SEO? Search engines’ main task is providing the right content that will answer people’s questions. These questions are called Search Queries. A search engine’s performance is measured by the speed of delivering the right answer to the user. Therefore, if a website simply has a static landing page, services section and

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