7 Free SEO Tools
Patrick Georgiev

Patrick Georgiev

Digital Marketing Specialist & Founder of Growth Bus

7 Best Free SEO Tools to Improve Your SERP Ranking

SEO is one of the more mysterious sides to digital marketing and it seems that everyone shares a different opinion about different strategies. The reason for this is that SEO specialists rarely share their successful strategies. We have created a list of the Top 7 most important and effective free SEO tools that you should use to manage a successful SEO strategy this year.

1. Google's Search Console

Google’s constant updates help increase the control that webmasters have on their websites’ search appearance. It is the most important free SEO tool because you can get a detailed view of any errors that are hurting your rank on the Coverage Tab. The Performance tab displays the average positions, clicks, click through rate and impressions your pages have. The intuitive filters allow a user to filter the results of one page and identify the search queries (terms) that attribute to the impression and/or click. Additionally, the more technical tools such as disavow links tool (removes any spammy links from affecting your Domain Authority), Robots txt Tester (test the whether the robots.txt rules are effectively blocking bots from crawling the specific pages) and the Sitemaps tool (submit the full set of pages on your website for Google to begin crawling periodically) give the tool it’s great importance to webmasters.

2. Google's Keyword Planner

Keywords are the pediment of SEO. They are needed to identify the best generic and long-tailed search terms that your site can rank for. The best free SEO tool to search for new keywords is the Google Keyword Planner. It is found in Google Ads, but you do not need to submit any payment details or launch campaigns in order to use it. The keyword planner displays estimates of the traffic your preferred keywords receive, the level of competition there is for that keyword (i.e. how many sites are targeting the same keyword) and the average cost to rank for that keyword in a Pay-Per-Click campaign. The Keyword planner SEO tool will also display similar keywords to the initial ones you have entered. As a result, you can obtain over 1,000 similar keywords from one single search.

3. Similar Web’s Browser Extensionword Planner

Keywords are the pediment of SEO. They are needed to identify the best generic and long-tailed search terms that your site can rank for. The best free SEO tool to search for new keywords is the Google Keyword Planner. It is found in Google Ads, but you do not need to submit any payment details or launch campaigns in order to use it. The keyword planner displays estimates of the traffic your preferred keywords receive, the level of competition there is for that keyword (i.e. how many sites are targeting the same keyword) and the average cost to rank for that keyword in a Pay-Per-Click campaign. The Keyword planner SEO tool will also display similar keywords to the initial ones you have entered. As a result, you can obtain over 1,000 similar keywords from one single search.

4. Hotjar’s UX Analysis

UX is doubtless one of the main ranking factors of Google Page Rank. Any issues in your ‘User Experience’ can cause a higher bounce rate (one page views of less than 10 seconds). Many businesses fall into a myopic trap of analysing their website from the inside, out. It is important to remember that anyone who works in the business might have a distorted view of their website. It is easy to begin liking a website because of having daily exposure to it. For this reason, Hotjar offers a free SEO tool trial to help you understand what your customers, clients, users think about your website. All you need to do is insert an HTML tag in all the pages you want to track and a day later, Hotjar will provide you with a heatmap and recordings of 2,000 users going through your website. The results will offer you factual data on why and how the users interact with the elements of your website and help you find the root cause of your drop off rates.

5. Google Page Speed Insights

UX is doubtless one of the main ranking factors of Google Page Rank. Any issues in your ‘User Experience’ can cause a higher bounce rate (one page views of less than 10 seconds). Many businesses fall into a myopic trap of analysing their website from the inside, out. It is important to remember that anyone who works in the business might have a distorted view of their website. It is easy to begin liking a website because of having daily exposure to it. For this reason, Hotjar offers a free SEO tool trial to help you understand what your customers, clients, users think about your website. All you need to do is insert an HTML tag in all the pages you want to track and a day later, Hotjar will provide you with a heatmap and recordings of 2,000 users going through your website. The results will offer you factual data on why and how the users interact with the elements of your website and help you find the root cause of your drop off rates.

6. GT Metrix

GT Metrix free SEO tool is used for similar means as Page Speed Insights by Google, the difference is that GT Metrix give further details on your site. It allows users to compare websites’ speed metrics with each other and offer answers on how you can have a faster speed than your competitors’ websites. Users can also view the Waterfall chart to get a better understanding of which issues has the largest impact on the loading speed.

7. Screaming Frog – Spider SEO

The Screaming Frog SEO tool is a local crawler that analyses up to 500 pages from your website. It analyses all the html, CSS and JS sections, as well as the meta data, robots.txt and sitemaps of your website. The advanced filtering system can help in finding any errors or short comings that prevent your site from reaching better results. This free SEO tool is definitely a must-have for single-site owners, however, if you have to deal with over 5 websites, it is easier getting paid tools such as Ahrefs, SEM Rush or others like it.

Summing it Up

The above list contains tools that many SEO experts are familiar with. They are used by industry leaders alongside other paid tools. SEO experts cannot rely on the reporting of only 1 tool, but rather, confirm the issues across a spectrum of tools.

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